Whether PR or classical sales promotion, outdoor advertising or live marketing, analogue or digital: Cologne has established itself as an important communication location. Its particular hallmark: Many companies are managed by their owners.
The people of Cologne are communicative – they are renowned for this quality. That the citizens of Cologne communicate not only a great deal but also extremely successfully is shown time and again when agency rankings are published, design-prizes are announced and awards are presented for the best marketing measures.
Media Consulta, for example, which was founded in Cologne and is today represented on the Rhine by one of its two German locations, is the largest independent PR and advertising agency in Germany. Ranked not far behind are companies like Oliver Schrott Kommunikation and ergo Unternehmenskommunikation. Then there are many other firms which cover everything relating to communication, from PR to events, right through to online marketing – often as full service agencies. As the location of Ströer Media and the German headquarters of JCDecaux, Cologne is also a national hot spot in terms of outdoor advertising.
What is also interesting for advertisers: With IP Deutschland, one of Europe’s leading marketing companies belongs to the media group RTL Deutschland. Its equivalent in the WDR is the WDR media group.
One thing which agencies and marketers have in common is that all levels of the media are involved. Convergence is more than just a buzzword.