The economic region Cologne is strongly positioned in all areas of media management. Both established companies and extremely promising start-ups can be found here. Because their concentration in one location permits cross-industry synergy effects, they are in a particularly good position to take advantage of the opportunities which media convergence offers them. Creative media people from Cologne supply and distribute content, they shape the present and future of the media. In addition, Cologne is home to important trade fairs, congresses and festivals – the centre for the players in the various media sectors.