Cologne is the growth engine of
the culture and creative economy
Cologne is, among other things, home to the WDR and the media group RTL Deutschland – and thus the most important television location in Germany. Cologne’s creative minds are responding to changed viewing habits with many new offerings.
The mighty WDR building in Cologne’s city centre, the RTL logo on the façade of Cologne’s Trade Fair Tower which faces the Rhine – not only on television is it impossible to overlook the city’s biggest TV players. The numerous broadcasters of the media group RTL Deutschland, with one exception, have their headquarters in the former exhibition halls and together are watched each day by more than 30 million viewers. The WDR, on the other hand, is the largest public broadcasting company in continental Europe, offering a full programme with WDR Television and producing a quarter of the ARD joint programme “Das Erste”.
Cologne’s TV makers are also present on the internet and smart TV, for example with video-on-demand offerings and video portals: After all, ever more people want to watch a broadcast when they have time and are in the mood, regardless of the TV programme. Naturally Cologne also has a word to say in the hype surrounding the YouTube stars. The new variety offered by television is reflected in Cologne’s events calendar, which includes both the International Film and Television Festival Cologne Conference and also Europe’s largest YouTuber get-together, the Videodays.